// 03 · CASE STUDIES

Crawlers fixed.
Rankings restored.

Each case below started with a technical SEO audit backed by data from our 10,000 query / day scraping pipeline. Every win is engineering, not luck.

E-COMMERCE · 80K SKUs5 months

Thai fashion e-commerce — crawl budget cut 68%, indexed value pages 4x

Problem: 80,000 SKUs, but Googlebot was burning 73% of its budget on faceted-navigation parameter URLs. Real product pages were indexed slowly, sale pages took 3-5 weeks to surface.

-68%

Wasted crawl budget

4.0x

Value page index velocity

+162%

Organic revenue Q-over-Q

Fix: Parsed 6 weeks of Apache logs (210M lines), identified 47 parameter combos eating budget. Deployed robots.txt rules + rel=canonical hierarchy + parameter handling in GSC. Cleaned internalLinkGraph to push authority into category pillars. Took 11 days to plan, 4 days to ship.

HOSPITALITY · 4 LOCALES3 months

Boutique hotel group — +220% organic from Korean/Japanese

Problem: Hreflang misconfigured for 18 months. EN, TH, KO, JA pages cross-canonicalized incorrectly. Google was serving Thai-language pages to Korean searchers and bouncing them.

+220%

KO/JA organic traffic

2.4x

Direct booking conversion

14 days

From audit to recovery

Fix: Rewrote hreflang sitemaps with proper return tags. Added x-default. Verified bidirectional in GSC International Targeting. Issue was caught by our scraper's locale-detection module — flagged 3 weeks before client noticed traffic dip.

SAAS · NEXT.JS2 months

Bangkok SaaS — INP 480ms → 140ms, ranking lift on 32 keywords

Problem: CWV failure on 73% of templates due to JS hydration choking interaction. Lighthouse said "good"; real users at p75 said "bad".

140ms

INP at p75 (was 480ms)

32

Keywords lifted into top-10

94%

Templates passing CWV

Fix: Audited bundle for unused JS, deferred 4 third-party scripts, switched to react-server-components for 6 high-traffic templates. Eliminated layout-shift from delayed-loading hero images. Deployed via partnered devs at Bluewich.

FINTECH · BKK6 months

Bangkok fintech — schema graph deployed, AEO citations 9x

Problem: Strong content, weak schema. ChatGPT and Perplexity weren't citing them despite content being objectively better than competitors who were getting cited.

9x

Brand citations on AI assistants

38

Rich-result eligible pages

+58%

Branded search volume

Fix: Designed a @graph tying Organization → Person (founders, with credentials) → Service → FAQPage. Added sameAs links to LinkedIn, Crunchbase, government registries. AI assistants started citing within 6 weeks.

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// IN-HOUSE PORTFOLIO · NAMED, LIVE, VERIFIABLE

Our own brands. Our own data.

When clients ask for proof we don't already have under NDA, we point them here. These three Bangkok luxury-furniture brands are owned by us — we built the SEO, AEO, structured data, and scraping intelligence powering each. Every metric below is independently verifiable by entering the keyword into Google or asking ChatGPT.

SOFASTOREINTHAI.COM

Space K

Ultra-luxury Korean-design custom furniture, Bangkok.

· Ranks for "custom sofa Bangkok", "Chanintr alternative Bangkok"
· Cited by ChatGPT & Perplexity for "Korean designer furniture Thailand"
· Programmatic FAQ schema across 25+ pages

THAIMANUFACTUREHUB.COM

Something Bespoke

Korean designer custom luxury furniture studio, Bangkok.

· Ranks for "bespoke furniture Bangkok", "Poliform alternative Bangkok"
· Bilingual TH/EN with full hreflang clusters
· 11-product, 8-blog content engine driven by our scraper

FACTORYSOURCETHAILAND.COM

Maison Lux

Ultra-luxury bespoke furniture atelier, Bangkok.

· Vite/React SPA · 100/100 PageSpeed mobile
· FAQPage + LocalBusiness + Organization schema
· Targets Chanintr, Cassina, Minotti competitor terms

All three brands operate at competitive Bangkok luxury-furniture price points (฿80,000+). They were chosen as test surfaces because they let us prove our SEO/AEO/scraping methodology on a market with deep-pocketed incumbents (Chanintr, Poliform, Minotti). Anything that ranks here ranks anywhere.

Crawlers fixed.Rankings restored.