E-COMMERCE · 80K SKUs5 months
Thai fashion e-commerce — crawl budget cut 68%, indexed value pages 4x
Problem: 80,000 SKUs, but Googlebot was burning 73% of its budget on faceted-navigation parameter URLs. Real product pages were indexed slowly, sale pages took 3-5 weeks to surface.
4.0x
Value page index velocity
+162%
Organic revenue Q-over-Q
Fix: Parsed 6 weeks of Apache logs (210M lines), identified 47 parameter combos eating budget. Deployed robots.txt rules + rel=canonical hierarchy + parameter handling in GSC. Cleaned internalLinkGraph to push authority into category pillars. Took 11 days to plan, 4 days to ship.
HOSPITALITY · 4 LOCALES3 months
Boutique hotel group — +220% organic from Korean/Japanese
Problem: Hreflang misconfigured for 18 months. EN, TH, KO, JA pages cross-canonicalized incorrectly. Google was serving Thai-language pages to Korean searchers and bouncing them.
+220%
KO/JA organic traffic
2.4x
Direct booking conversion
14 days
From audit to recovery
Fix: Rewrote hreflang sitemaps with proper return tags. Added x-default. Verified bidirectional in GSC International Targeting. Issue was caught by our scraper's locale-detection module — flagged 3 weeks before client noticed traffic dip.
SAAS · NEXT.JS2 months
Bangkok SaaS — INP 480ms → 140ms, ranking lift on 32 keywords
Problem: CWV failure on 73% of templates due to JS hydration choking interaction. Lighthouse said "good"; real users at p75 said "bad".
140ms
INP at p75 (was 480ms)
32
Keywords lifted into top-10
Fix: Audited bundle for unused JS, deferred 4 third-party scripts, switched to react-server-components for 6 high-traffic templates. Eliminated layout-shift from delayed-loading hero images. Deployed via partnered devs at Bluewich.
FINTECH · BKK6 months
Bangkok fintech — schema graph deployed, AEO citations 9x
Problem: Strong content, weak schema. ChatGPT and Perplexity weren't citing them despite content being objectively better than competitors who were getting cited.
9x
Brand citations on AI assistants
38
Rich-result eligible pages
+58%
Branded search volume
Fix: Designed a @graph tying Organization → Person (founders, with credentials) → Service → FAQPage. Added sameAs links to LinkedIn, Crunchbase, government registries. AI assistants started citing within 6 weeks.
Send us your URL.
48-hour technical diagnostic. Free. No commitment.
✉ gg@xx.gg