Helpful Content recovery: -68% → +124% in 5 months
- ▸ Hit: Sept 2024 Helpful Content. Lost 68% of category-page traffic.
- ▸ Diagnosis: 240K thin product pages, schema bloat, internal-link cannibalization.
- ▸ Action: Pruned 180K pages (no-index), rewrote 12 hub pages, restructured schema graph.
- ▸ Result: M5 traffic +124% above pre-hit baseline. Category rank #1-3 restored.